Why we love Rails to build software

Businesses need reliable, scalable, and efficient digital solutions to stay ahead.

At Yozu, we don’t just build software—we have over a decade of experience making powerful applications that stand the test of time. And at the heart of our craft? Ruby on Rails. We’ve been using it for years and love it.

Why Ruby on Rails?

Rails, as it’s more commonly known, is an open-source web application framework written in the Ruby language. It was developed by David Heinermeier Hansson in 2004 when he developed Basecamp for 37 Signals.

One of the driving principles behind the framework is ‘convention over configuration’, which aims to eliminate unnecessary complexity so developers can focus on what matters: delivering great software.

What makes Rails so special? For one, it’s written in Ruby, a language designed for developer happiness.  Code in Rails is expressive, readable, and often feels like writing English. Just take a look at this example:

class Article < ApplicationRecord

belongs_to :author, default: -> { Current.user }

has_many   :comments

has_one_attached :cover_image

after_save_commit :deliver_later, if: :published?

end

Even if you’re not a developer, you can probably guess what’s happening here! That’s the magic of Rails—it makes complex things simple while keeping code elegant and maintainable.

Rails Rallies for Business

Rails is the perfect balance between power and productivity. It’s the framework that lets start-ups go from ‘Hello, World! to IPO’ and helps established businesses scale with confidence. Some of its strengths include:

Rapid Development

Rails’ convention-over-configuration approach means we spend less time setting up and more time-solving real business challenges. The built-in scaffolding, migrations and Active Record ORM allow us to ‘compress complexity’ and iterate quickly, moving from MVP to the finished product in no time.

Full-Stack Powerhouse

With Rails, we can build full-stack applications seamlessly. From database models to backend logic to frontend interactivity using the latest innovations such as Hotwire, Rails provides it all in one package, meaning there’s no need to get bogged down using multiple technologies—Rails has everything out of the box!

Scalable and Battle-Tested Framework

Rails has been used by companies such as GitHub, Shopify, and Airbnb for over 20 years because of its ability to scale. With tools like caching, background jobs, and database optimizations, Rails can handle massive user bases without breaking a sweat.

Security You Can Trust

Rails comes with built-in security protections against common web vulnerabilities, such as SQL injection, XSS, and CSRF. When we build with Rails, we’re building software that keeps user data safe out of the box.

Unmatched Developer Experience

We love working in Rails because it makes our jobs easier—and more fun! The intuitive syntax, powerful tools, and vibrant ecosystem of Ruby gems allow us to focus on solving problems instead of fighting our tools.

Profitable, Scalable and Secure

For businesses, software isn’t just about code—it’s about solving problems, streamlining operations, and driving revenue. Rails isn’t just a technology—it’s a strategic advantage.

Here’s why our clients love it as much as we do:

Faster Development = Faster Time to Market – Get your product out the door quickly without sacrificing quality.

Cost-Effective – Less development time means lower costs and a higher return on investment.

Future-Proof – Rails has been thriving for 20 years and continues to evolve with innovations like Hotwire for super-fast, modern UIs.

Easy Integrations – Need to connect to APIs, third-party services, or legacy systems? Rails integrates with all these, making it a perfect fit for complex business needs.

Proven Track Record – Rails has powered some of the biggest platforms on the internet for over 20 years, including Shopify, GitHub, and Kickstarter.

Yozu x Rails

At Yozu, Rails isn’t just a tool—it’s a core part of our identity. Our engineers have spent many years perfecting skills, building knowledge, and contributing to the community.

We believe in Rails because it allows us to deliver high-quality, maintainable, and scalable software solutions. Our expertise in deploying Rails solutions spans multiple industries, from finance and healthcare to e-commerce and logistics.

Yozu’s deep knowledge of Rails can help to achieve your business goals. We take pride in leveraging the best technologies to drive business success, and Rails is at the heart of that commitment.

Ready to Build with Rails?

If your business needs a powerful, flexible, and future-proof software solution, Yozu is here to help. Let’s build something incredible together and use Ruby on Rails to bring your vision to life.