Through their annual 24-hour gaming event, Liverpool-based software agency, Yozu, has raised more than £25,000 in just four years for Stand Up To Cancer (SU2C); the national fundraising campaign from Cancer Research UK and Channel 4.
First held in 2018, Yozu’s ‘Game On!’ event sees its employees staying awake for 24 hours straight whilst playing competitive games to secure sponsorship donations for SU2C. Held in their Grade II-listed office in the heart of Liverpool’s Commercial District, and live-streamed via Twitch, the night begins with party-style tournaments giving way to more steadfast gaming in the early hours.
2022’s event has generated more than £7,000 in donations so far, taking the combined total of Yozu’s fundraising efforts to more than £25,000.
Harrison Holt-McHale, a Lead Developer at Yozu, introduced the idea to the team:
“I lost my mum quite suddenly to cancer in 2018. I had a lot of feelings about the whole ordeal but, more than anything, I knew that for a disease that will affect 1 in 2 people in their lifetime, we still know very little about it. So, when I saw Stand Up To Cancer UK’s ‘Game On’ campaign, I knew I had to get involved. Initially, I considered just doing it alone but I thought that maybe if I could get Yozu on board, I’d be able to raise even more money and do even more good. When I suggested it, I received an incredible amount of support from my colleagues, and I’m very proud to have raised so much money to date.”
Yozu’s Founder and CEO, Luke Morgan, added:
“I’m so proud that our team comes together each year to support such a great cause and have so much fun while doing it. It’s an amazing milestone for us to reach in just four years; a huge well done to the team and even bigger thanks to our sponsors who watch and donate each year. Here’s looking forward to the £50k milestone!”
Stand Up To Cancer speeds up life-saving cancer research by taking developments in the lab and accelerating them into new tests and treatments for cancer patients who need them. The campaign has set an ambitious target to ensure 3 in 4 people in the UK survive their cancer by 2034.
Donations can be made directly via the Stand Up to Cancer website.