INTL 2024: Fueling Yozu’s Creative Drive

Last month, Glasgow’s Royal Concert Hall was alive with creativity as it hosted the International Assembly’s design and creative conference.

This event brought together leading figures from the global design community, offering attendees a wealth of inspiration and insight.

Yozu at INTL 2024

Yozu was proud to be represented at the conference by two of our talented designers, Tony and Kasia, who made the long journey from Liverpool to Glasgow to immerse themselves in the thought leadership of the design’s industry’s greatest luminaries. It was fair to say that they both found the INTL 24 experience not only insightful, but also an amazing creative boost, inspiring them with new ideas and perspectives to bring back to our projects.

The Event

The conference was the highlight of the week-long International Assembly festival, featuring a series of talks and panel discussions from some of the most influential thinkers and makers in art, design, branding, illustration, animation, and advertising. Attendees had the opportunity to engage with industry leaders, explore on-site partner stalls, and receive a limited edition INTL tote bag filled with festival goodies.

Featured Speakers

The event showcased a diverse line-up of speakers, each bringing a unique perspective to the creative industry.  These were our picks if you would like to follow them on socials:

Liza Enebeis (Studio Dumbar/DEPT®), Netherlands: As Partner and Creative Director at Studio Dumbar/DEPT®, Liza has been instrumental in projects like the visual identity for Amsterdam Sinfonietta and the Van Gogh Museum. She is also a co-initiator of DEMO – Design in Motion Festival.

Marina Willer (Pentagram), UK: A partner at Pentagram, Marina has led creative projects for clients such as Tate and the Design Museum in London. Her empathetic approach to design has earned her numerous industry honours, including being named a Royal Designer for Industry by the Royal Society of Arts in 2021.

Metahaven, Netherlands: The Amsterdam-based studio, known for blending art, design, writing, and filmmaking, explores the intersection of politics, culture, and current affairs through a research-focused approach.

Eric Hu, USA: Operating his own creative consultancy and design practice in New York, Eric has developed striking visual identities for clients in fashion, music, architecture, and technology. His previous roles include Global Design Director at Nike and Director of Design at SSENSE.

Mitch Paone (DIA), USA/Switzerland: As Director of DIA, Mitch specializes in kinetic identities and typographic systems, developing a new approach to designing identity systems where motion is foundational.

Angela Kirkwood, Scotland: An illustrator and animator, Angela creates expressive characters and topsy-turvy worlds that inspire joy.

Joseph Lebus (PORTO ROCHA), UK/USA: A London-based designer and art director, Joseph’s work encompasses brand identity, editorial, packaging, and wayfinding, often expressing a strong typographic sensibility.

Connor Campbell (CC Studio), UK: A Scottish motion generalist based in London, Connor is the creative director of experimental motion design practice CC Studio, working across brand identity systems, music videos, and typography in motion.

Abb-d Taiyo (Driftime®/Readymag), UK: Co-founder of Driftime®, Abb-d will be speaking on behalf of Readymag, focusing on designing an impact-driven digital future.

Blown Away

The International Assembly’s conference in Glasgow was a fantastic gathering of creative minds, offering invaluable insights and new connections within the design community. Tony and Kasia returned to Liverpool brimming with excitement and inspiration, ready to channel the energy of the event into fresh ideas for Yozu.

We are thrilled to see the positive impact this experience has had on our team and would strongly recommend any UX/UI team to consider attending the next INTL conference to seek similar inspiration that can be shared with a wider team of creatives in your organisation.